Johanna Blakley explains her hypothesis about how social media will, sometime, put an end to gender, age, and other demographics stereotypes that are used as a base for advertising. The reason for this assumption is a simple addition of variables.

A time ago, industries used a kind of “labels” to define and categorize people, with the belief that this characteristics were predictable; for this reason, labeling people would tell you what they like, what interest them, what they want. Nowadays, advertising works in other direction. Watching what you do online, or what you “click”, they can see what your interests are, and knowing this they can offer you things that you could “probably” buy, without the need of knowing your personal characteristics, like the ones they used for demographic categorization. As she says, it’s “kind if creepy”, but it has been like that for years now, even in our country, and nobody knew it. Chilean laws say nothing about internet, so it’s like a law-free place.

At the same time, global statistics show that women are a major part of social media users, and they spend much more time on social sites than men. From all this, Blakley asks if this would mean that women will dominate global media, and the world would see a lot more women focused shows, games and movies, although right after this she answers that that might not be the case. However, female importance in media is undeniable, so maybe, in not so much time, we will see a real big transformation in media and advertising.

In my opinion... I don't know, and actually don't think it's very important. If there is a change, and they sell more, it'll stay. If they don't, it will be back to how it was. I honestly don't think that industries use of people's interests will have more applications than this...

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